An announcement was made regarding the launch of operations for our potatoes factory in the Al-Jouf region, which has a production capacity of approximately 35 thousand tons annually, with the aim of expanding in the Saudi market by reaching a market share equivalent to 12% by the end of next year and to compete with international brands. The company seeks to focus on strategic crops to increase local production and to achieve the goals of the Kingdom’s Vision 2030 in food security.

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