The major objective of the company is to maintain the leadership in producing high quality
The major objective of the company is to maintain the leadership in producing high quality , safe agricultural products that exceed the consumer expectations , and that fetch the highest market value leading to high profitability for the company . Such objective will be achieved through :- 1- Adopting the most modern , efficient production techniques that lead to maximum yield and high quality , safe products . 2- Establishment , implementation and maintaining quality systems that comply with the highest standards. 3- Establishing an efficient marketing policy.